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The resources provided here are intended to supply information, tools and access to the elements that can help us maintain effective, consistent communication about Purdue’s College of Education. It is important that we use correct logos, fonts and language as we communicate with our many audiences: students, faculty, donors, alumni, campus colleagues and external stakeholders.

The college’s Director of Communication is available to give advice, answer questions and help with projects – especially those that impact audiences beyond the college.

Please remember that the College of Education’s messages and materials should always align with the Purdue Brand Guidelines, which are explained at www.purdue.edu/brand/.

Logos and Fonts

It is critical that our communication pieces use the correct logos provided by the University. There may still be old, outdated logos lurking about, so before using a logo – or reordering brochures, letterhead or other items – check to see if you are using the current logo. The “Ed Head” is dead!

This is the College logo:

COElogoNEW

Below are various approved downloadable options for use.

These are the department logos:

Click here for some general guidelines about how to use the right file type, color mode and file format.

As an academic unit, there are specific university guidelines about what logos we may – or may not- use. Just because it is on the Internet and easily copied, doesn’t mean it can be used!

We MAY use these logos:

  • Purdue Signature Mark
  • Seal Used for: President’s Office, Commencement and Select, Formal Retail Products (with Marketing and Media approval only)
  • Academic Lockup and Co-Brands. See the brand site for guidelines
  • Purdue Verbiage — “Purdue”, “Purdue University”, “Hail Purdue” in the brand fonts (Chaparral Pro, Champion, Myriad Pro or approved substitute fonts)

We MAY NOT use these logos:

  • Athletic Font



  • Motion P
  • Helmet with Motion P
  • Boilermaker Special
  • Pete

Fonts:

The font we choose sets the tone for the document and it’s important that we use fonts that convey that we are professional, straight-forward and confident. (Save the Comic Sans and Curlz for personal use!)

These are the official University fonts:
Champion: Use this family of fonts for headlines and short, big statements.
Myriad Pro: Use this font for introductory points or text in the body of the document.
Chaparral Pro: Use this font for lengthy text.

Some of the University fonts may not be available free of charge on your computer. Rather than buying new fonts, you are welcome to use the substitute fonts:

The substitute for Champion: Impact
The substitute for Myriad Pro: Arial
The substitute for Chaparral Pro: Times New Roman

Writing About the College

Our vision statement helps articulate and distinguish the unique value of Purdue’s College of Education: Launching the future through the discovery and development of human potential.

To increase our visibility and develop our unique identity, we need to use common language. Through market research, key words and phrases have been developed to help us tell the story of the college. Try to use these words as your write (and speak) about the college. They are:

Life-changing
• Complex • Best-in-Class • Scholarly • Rigorous • Welcoming • Accomplished • Vibrant • Curious •

Even when we are communicating within the college, it is important to use the communication guidelines. E-vites, presentations, posters, agenda and signs are all examples of when we should use proper logos, language and fonts.

Think about the audience who will be reading what you write and make adjustments. We communicate not only with academics but with students and working professionals. use jargon appropriately.

Remember to identify ourselves as the College of Education collectively, then as departments, centers, staff, faculty and students. For example, CATALYST is a center within Purdue’s College of Education.

As you pull together your communications piece, ask yourself, “Does this piece…

  • Clearly identify Purdue and the College of Education by using the correct logos?
  • Use strong, positive language about the college and our people?
  • Use approved colors, fonts and graphical elements?
  • Include images that are up-to-date and, ideally, authentic with actual College of Education people/programs?
  • Provide sufficient information for desired next steps (the call to action), such as website address, personal contact information or event details?

Boilerplate Language:

This is short, standard language that briefly describes the institution and its priorities. This should be used without alteration in any document including, for example, grant proposals, materials created for events or by outside organizations partnering with the College of Education, on promotional materials for specific programs or offices/institutes.

College of Education: Purdue’s College of Education meets the challenges of educating 21st century learners by discovering what works in education. The college prepares highly qualified educators and conducts research that informs how teachers teach and students learn. With a focus on integrated P-12 STEM education and a commitment to social justice and diversity, graduates are prepared to be leaders in education, business and society.

University: Purdue University, a top public research institution, offers higher education at its highest proven value. Committed to affordability, the University has frozen tuition and most fees at 2012-13 levels. Committed to student success, Purdue is changing the student experience with greater focus on faculty-student interaction and creative use of technology. Committed to pursuing scientific discoveries and engineered solutions, Purdue has streamlined pathways for faculty and student innovators who have a vision for moving the world forward.

Web

It is important that we maintain a cohesive design and consistent navigation throughout the college site. Continuity provides a more meaningful user experience and reinforces key messages about who we are and the work we do.

New Websites

If you need a new web page on the College of Education domain (www.education.purdue.edu), contact the college web developer. Examples of websites that should be part of the College of Education web framework include departments, academic programs, centers, institutes, offices and labs. It is expected that faculty and staff in those areas work with the college web staff to coordinate implementation and content development.

Other related websites that would not be appropriate for the college website framework include faculty websites, grant/project websites, courses and student organizations. While the college staff cannot create and maintain these sites, there are resources available to college personnel by contacting the web developer. We have prepared a list of approved templates from outside vendors and graphic standards for your use and the college is able to provide support for hosting fees when you use those approved templates and standards.

Existing Websites, News and Events

Keeping our college websites up-to-date and accurate is critical to our overall communication efforts. If you need to update information on a page for which you are responsible, or if you see an error on the site, please send an email request through our ticket system at Edweb@purdue.edu.

Individual Website Photos

If you would like to use your own photo on our website directory, be sure to meet the following headshot requirements:

  • current color photo
  • jpg format
  • centered and front view of full face
  • standard headshot (head and shoulders)
  • simple background
  • proper lighting
  • eyes open and visible
  • wear prescription glasses if you normally do so
  • high quality (or resolution) photo size (2 MB)
  • Don’t send photos of you with a hat, sunglasses or other items that obscure the face; severe glare on glasses; shadows; other visible people or objects in the photo; inappropriate expressions.

All photos are subject to approval. Contact the Director of Communications if you’d rather have a professional photo taken.

If your photo meets the requirements, send it to the EdIT team at edit@purdue.edu so the online directory can be updated. To update your faculty profile, email the photo to EdWeb at edweb@purdue.edu.

Promotional Items

To comply with Purdue brand standards and trademark policy, departments and academic units must use an approved Purdue licensee and follow the use guidelines and the standards within the University’s brand manual.
The college Director of Communication is familiar with those requirements and can help you develop promotional items that are within university licensing standards and college brand standards.